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GUIDE FOR CREATING YOUR MONEY-MAKING FACEBOOK FAN PAGE
Don't know how to
create a fan page or how to use it to market your business. I am going to explain it in easy to follow
steps that even a 10 year old would understand.
But, first of all let us look at some definitions patterning
to social media.
Facebook is one of the biggest internet phenomenons of
recent times. It has become so huge that
almost all internet users and countless others know about it or use it
regularly.
Many small business owners, website owners and other
internet marketers and people who work from home have discovered how to make
money and boost their incomes using Facebook and other social media marketing
sites and techniques.
What is social media marketing?
Social media marketing used to be divided into two
factions. Social networking sites where
you could connect with others, build your own brand, become perceived as an
expert in your niche, create a great customized profile, add 'friends', join or
create 'Groups', comment, message, add images, videos, and other media, etc., and link building sites - where you could do
your content publishing - put your blog posts, articles, photos, videos, and
people sometimes had the option of voting your content up or down.
Before now; there wasn't a lot of 'social
networking' between people (at least not at first) on the link building sites
and the main attraction of these kinds of sites was quality content. Also, in a
social networking site, you can make a rich, full profile while in a link
building site; you didn't have a big opportunity to customize your profile.
GROUPS OR FAN PAGES?
Well, this is really a no brainer, but it's good to have an
explanation of the differences, because each has its own functions.
According to Mashable:
"Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, movies, bands, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend caps."
WHAT EXACTLY ARE FAN PAGES?
Pages were added to the Facebook milieu so that businesses,
organizations, bands, and celebrities could keep in touch with their fans in
"an official, public manner."
But for us, the key word here is "businesses"
because when we use a Fan Page for a niche specific keyword/product that is our
business.
With a tightly keyword focused Fan Page, you will be indexed
fast by the search engines. Your individual
fan page will let you be recognized as an expert in your niche with exposure to
maybe thousands of people each day, build your list, generate traffic to your
blogs or websites, and much more.
A Perfect SEARCH ENGINE OPTIMIZATION FOR FACEBOOK FAN PAGES
There really isn't much difference in the techniques you use
for search engine optimization of your Facebook Fan Page than you would use for
your blog, or articles, or a website - anything you want to be noticed and
indexed for a specific keyword by the search engines. Here are some things to keep in mind when
setting up your Fan Page:
- Make sure you pick a niche that is active and has a lot of people searching for whatever you want to promote on your Fan Page. Look for the hot trends in Click Bank, Yahoo, Amazon.com, for starters. Search out magazines at your favorite newsstand. Go through the magazines in the niche you are exploring and look for what's selling. You can believe that if you find a magazine for your niche, that it is a popular niche with your potential customers.
- Do explicit market research with your favorite market research tool (I like Market Samurai and the keyword research portion is FREE.) This is a very important step. If you don't get it right, you won't get the traffic from the search engines. Take your time; give it a lot of thought.
- Every Fan Page you create should have a tightly focused Theme and, if you develop several Facebook Fan Pages, do not promote one page on another page. Keep them totally separate.
- Go to Google Keyword Tool and enter your main theme keyword and look for additional keywords you can use that have a lot of searches each month. In Google (or Yahoo), you can put in a keyword in quotes (phrase match), to see how much competition there is for pages that use that keyword. Compare the Global Searches per Month number from the Google Keyword Tool with the number returned by Google (actually, Yahoo's numbers tend to be more accurate), and look for keywords for a high number of monthly searches and a low number of competing websites. This will make it easy for you to rank for that particular keyword.
- Once you have determined your main theme keyword and additional keywords you would like to target, use the main theme keyword in your Fan Page Title and in your Profile.
- In the profiles you create for the different social networking sites, send a link back to your Facebook Fan Page URL.
- Talk about your Face Page on the Social Networking sites. The most popular ones, aside from Facebook, are hi5, Ning, Bebo, Orkut, Linkedin, Friendster, and MySpace. Use Twitter and Foursquare for microblogging. Do some quality content publishing on various web2.0 sites, such as HubPages, Squidoo, tumblr, Scribd, and ezinearticles. Always, link back to your Facebook Fan Page.
- Everybody knows that article marketing is the best way to get your blogs and pages indexed by the search engines quickly. They are great authority sites and the search engines love them.
Write
several articles, making sure you use the keyword you want to target both in
the article title, description, and the content of the article. In the resource box at the end of the
article, send the viewers back to your Fan Page or, if you have an opt in page
on your Fan Page that offers something free that is relevant to the article,
send your readers there. Not only will
you get indexed quickly, your will begin to build back links to your Fan Page.
Now, Lets Create Our Fan Page
It doesn't matter if you already have a Facebook profile or not, go to
www.facebook.com/pages/ and you will be brought to a page that says
"Create a Page."
When you’re on the Create a Page screen, start doing the
following:
- Click on "Chose
Brand, Products, or Organization"
- Fill in "Page
Name" (make sure to include your main keyword if possible)
- Click on the box
stating you are the official representative.
- Click "Create Official Page."
If for any reason, you aren't logged in, or don't yet have an account, you
will be prompted at this point to either log in or create an account. You're done; it's time to start adding content to your fan page.
The very first thing you need to do is add an image for your
Page and it as to be an image that represents what your Page is about rather
than an image of yourself.
After you add your
photo, you need to edit the thumbnail to make sure it includes the portion of
your photo that is most relevant. After
the image is uploaded, pass your cursor over the top right-hand corner of the
uploaded image. It will open a box with
a pencil that says "Change Photo."
Click on "Change Photo" and a drop down box will appear. Click on "Edit Thumbnail" and
follow the directions to make any adjustments and then click "Save."
There is a small box
under the photo that asks you to tell something about your Page. Make sure to fill this box out.
Next, click on "Info" tab at the top of the
page. On this page, you'll have two
fields to add information to, if you wish.
The first field is "Basic Info" and basically contains a place
to put the date your business was founded.
The second field is "Detailed Information" so you
can explain more about your business.
When you finish with these two sections, click "Done
Editing" and move to the next screen.
Under your photo, you will see "Edit Page." If you click this you will be brought to a
section where you can customize your Fan Page however you want to. There are way too many choices to go into all
of them here. You need to explore your
options and pick the ones that best meet your needs, and the interests of your
potential "fans." Once you've
created your first Fan Page, it will become increasingly easier to do more
pages.
I suggest; you visit the right sidebar. Under "Help with Your Page" is a
link "For tips and information about Facebook Pages, click
here." Click there and it will take
you to a page that will explain everything, under the Resources tab.
Other Tips To Keep In Mind:
- The maximum size for an image for your Fan Page is 200 pixels (width) by 600 pixels (height). Use the full size if at all possible.
- Fill out the About Us box right below your picture and include a clickable link back to your main blog, or wherever you choose.
- Let your fans post also on your Fan Page so when someone comes to your page, it looks "alive" with a lot of interaction.
- Using the application "Social RSS" you can bring your blog posts onto your Fan Page.
- Keep your title short because when you add content your title is added to each post.
- If you want to, you can chose a "vanity" url after you have twenty-five fans.
- Send friend request to people who has something in-common with you.
- Invite all your friends to like your fan page.
- Like other page which are similar to your page.
Our next topic would be on how to monetize your fan page
Recommended:
How to make money with your fan page
Make money sharing stuff
You might be pointing gun at your head as a blogger
Please drop your comment and opinions!
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